Increasing LGBT+ (5) Depravity, Deception, Delusion, Defiance, Denial; Environmentally Focused Ad Campaigns That Don’t Drag. “Maybe if it was called ‘Father Nature,’ you’d give a s–t.” “Everything We Lose” music video. Three (3) dress designs. Three (3) artists.

November 25, 2019. Yahoo News.

Last week, WWD held its inaugural Culture Conference to celebrate the power and influence of the LGBTQ community.

But other brands, such as outdoor apparel brand REI and vegan food chain by CHLOE, were joining arms with the community, to raise awareness in campaigns that debuted last week.

Wyn Wiley is a self-proclaimed “backcountry queen” on Instagram, presenting as Pattie Gonia when in drag, but both versions appeared in REI’s latest campaign in anticipation of Black Friday shopping.

For those unfamiliar with Pattie Gonia, she is an environmental advocate drag queen, raising awareness on issues such as plastics consumption, textile waste and other contributors to climate change.

Pattie Gonia even marched in the September global youth climate strike sporting white platform boots dotted with protest language and a sign that said, “Maybe if it was called ‘Father Nature,’ you’d give a s–t.”

In the “Dear Mother Nature” documentary, Wiley ventured to Hawaii to learn about the plastics crisis — speaking with scientists, nonprofit leaders, volunteers and working alongside sustainable fashion designer Angela Luna of the female-founded sustainable label ADIFF.

The three (3) dress designs were later worn by Pattie Gonia in the “Everything We Lose” music video.

Separately, by CHLOE founder and creative director, Sam Wasser spoke to WWD about the (“a little bit cheeky”) “Chicky” ad campaign promoting the fast-casual vegan chicken alternative. The campaign starred (3) popular drag artist West Dakota, with photography by fashion photographer Samantha Keller and a miniature vignette by artist Aleia Murawski.

In the past, Wasser enlisted the world’s greatest competitive eater, Takeru Kobayashi (who is also friends with West Dakota), to help with the launch of by CHLOE’s “Carrot Dog.”